Online presentation services  

  • Site builders and presentation services have a lot in common
  • Old vs. new, template-based vs. editing-first presentations
  • Which presentation type is trendiest?
  • Will presentations, infographics take over from sites?

Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.

Google

Site builders and presentation services have a lot in common

Old vs. new, template-based vs. editing-first presentations

Will presentations, infographics take over from sites?

Which presentation type is trendiest?

When researching site builder in-depth to decide which one is right and which type is future-proof, it is instructive to look at related services, too. Depending on author's goals, tools extending site creation may be oriented towards presentation or towards interaction.

  • Presentation: from old-school slideshows to sophisticated and engaging new formats
  • Interaction: from site builders to shop builders, or to dedicated landing page builders

In this article, let's focus on presentation.

Presentation web services: proven vs. modern, open vs. proprietary tools

For instance, online presentation tools

  • SlideShare: really not innovative, but constantly increasing as kind of standard of online presentations. Really not open, nor versatile. For instance, no data export (except images).
  • Prezi was an innovative presentation tool when they started, scoring until 2013, then decreasing in Google search. Not open, very much proprietary, today not as innovative anymore as alternatives emerge quickly.
  • Google Slides steadily improved, the service is both proven as part of Google Apps and versatile, open and innovative. For instance, slides and slideshows can be in various formats.

Conclusion: versatility and openness matter and beat even big brands

It's partly comparing apples with pears, but the two presentation tools other than SlideShare are listed as "Alternatives to SlideShare". Another candidate on the innovative side would be slides.com, but it's difficult to get Google trends for this very much generic brand name.

The trend for slides.com shows: versatility and openness pays. As a percentage, the trend is even stronger than Google Slides'.

Slides.com is open in that there are many options for individual creation. It's versatile service for both publishers with designer skills and non-techies.

Another modern presentation service is Canva. It's open in that there is a vast variety of templates and fonts ("Forget Powerpoint"). In a sense Canva is analogous to Wix: lots of options, suited primarily for non-designers.