Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.
The term responsive web design (RWD) was coined by Ethan Marcotte in his meanwhile famous article in A List Apart in 2010, in which he expected "mobile browsing to outpace desktop-based access within three to five years." And he was right: in 2014 mobile took over fixed Internet access (he followed an earlier prediction by Mary Meeker).
By coupling insightful design patterns to common-sense principles, Luke's Mobile First is the beginning of a quiet revolution, its title the rallying cry that should be on the lips of every web designer.
In a nutshell, RWD is about creating fluid content that adapts to any device or screen size. So what is responsive web design? It's responding to the device and to the browser window of the device.
There's even more "response" possible, for instance, while you minimize your browser window (on a desktop? Try with this page):
All you need to know about RWD in 60 seconds: start this video tutorial
There are lots of ways to publish content on the web. Additional to web sites, web apps arose plus native apps. Web apps are kind of hybrid between mobile-friendly web sites and "native" apps live on the user's phone.
Web sites vs. blogs: even though the importance of websites is decreasing both due to saturation and to apps etc., the web site or home page of a publisher remains the primary publishing channel.
In contrast, good old blogs decrease significantly. Both sites and blogs are publishing tools. Blogs, however, have always sharing tools as well - and for sharing there is much competition from micro blogging and social media in general. This may account for the stronger decrease of blogs.
Search trends for marketing channels reflect what people think will be effective to get the word out.
Conclusion: thought-of new and trendy marketing channels , good old content marketing is continually soaring. It should be mentioned that modern content marketing includes social media. In summary, though, there is an ever increasing interest in content marketing as the Internet grows. Plus, taking above blog vs. website comprism in account, content marketing seems to be more related to sites then to sharing tools.
Bootstrap and other specilized frameworks